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My Role: Product Design Specialist

Project Duration: 6 months

Category: Healthcare

About ORBIS Cybersight

WHAT

Cybersight is a community of the best senior eyecare professionals spread across the globe.

WHY

They connect junior doctors, clinics, hospitals, and NGOs from developing nations such as India, Sri Lanka, Indonesia, etc.

HOW

A website where junior eyecare doctors can post their questions and would expect a reply from a senior doctor within 24 to 48 hours.

PROJECT SCOPE
  • Develop Android and iOS mobile apps for Cybersight Consult.

  • Create a modern mobile app that integrates well with our existing production web application.

  • Modernize and digitalize the user experience for their brand.

DESIGN PROCESS

Discover​

  • User Research

  • User Interviews

  • Define Goals

Characterize

  • Personas

  • Sitemaps

Ideate

Design

Test

Dev hand off

  • Storyboarding

  • Brainstorming 

  • Task Flows

  • Wireframes

  • Visual Designs

  • Usability testing

  • Discussions

  • Feedbacks

  • Iterations 

  • Documentation

  • Dev sessions 

  • Monitoring & Implementation 

DISCOVERY
User Research and Interviews
Questionnaire
1. Tasks & priorities
Age group + Gender
Tech savviness
Demographics
Occupation
Places of use ( for mobile App )

2. What will users do on the Mobile?
Primary users ( top 3 tasks )
Secondary users ( top 3 tasks )

3. Which tasks are critical to users’ success on the app?
List of top 5 functionalities & top 5 features for Mobile

4. Discuss expectations, requirements & preferences
Are there any restraints to be kept in mind?
Any visual preferences in terms of look & feel (Color, Fonts, Textures, etc.)
Are the screen mockups in pdf shared as a reference or inspiration?

5. Issues & Pain points
Any user research is done to understand the pain points? If not is it expected?
Any specific Issues already observed & need special attention during design.
Any other pointers to understand your requirement? Please mention below

6. Is the application going to be Hybrid or Native?

 
Questionnaire
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Findings
Age Group: 25 to 34
Gender: 56% Male 44% Female
Device: Mobile
Platform: Apple & Android
Demographics: 
1. India 
2. Philippines 
3. United States
 
User Research and Interviews

BUSINESS GOALS

  • Migrate to Mobile with a seamless yet improved experience

  • ORBIS wants to grow its user base by making it quick and easy to create a Cybersight account within the mobile app and be notified once it is approved

  • Encourage faster response times by ORBIS mentors by making it quicker and easier to respond to a case assigned to them

  • Users often have low bandwidth, high-latency connections; ORBIS needs to create an app experience that is fast, light and works well under these constraints

USER GOALS

  • Visual breakup of forms

  • Intuitive UI

  • Offline data entry

  • Quick efficient notifications

Personas
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Sitemap
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Taskflow - Create Patient Case
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Taskflow - Signup and Onboarding
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Wireframes
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Usability testing

Findings

  • Users were able to complete the assigned tasks with ease

  • Users were able to understand when they were working in offline mode

  • Users were immediately notified when their case had any activity

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Feedback

  • Users mentioned if the tap size of the category tiles could be increased

  • If we could have SMS notifications for their case activity

  • Mentors mentioned if we could extend the support of the mobile apps to tablets

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Iterations

  • Category tile's tap size increased

  • Introduced a banner which notifies users that they are working in offline mode

  • SMS integration is on hold as of now, since the app is based in many countries 
and there are charges applicable

  • Introduced support on tablets (restricted to portrait mode only)

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Outcomes
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Usability testing
  • While creating an app which would be used in rural areas, it is important to consider offline mode, which in case of Cybersight was a successful feature.

  • Notifications are important for users, users do not want to go to their mailbox to check the status again and again

  • Community wall feature shows activity of all users and keeps them engaged

Feel free to walk through the prototypes here: Wireframe and Visual Designs
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